Met with my friend Oscar recently. He’s starting a new mobile line, and he told me he was thinking about getting one of those paper carbon-copy invoice books.
I get it. It’s familiar. It doesn’t require a password.
But this is exactly why Main Street businesses struggle with tech. They aren’t "techy" people—they are experts at their craft. Whether it’s cutting meat, closing a real estate deal, or fixing an HVAC unit, that’s their lane.
If the tech requires them to leave that lane and spend two hours playing "IT Guy," they’re going back to the paper book every time.
My job isn’t to make these guys "techy." My job is to make the tech so invisible that Oscar can send an invoice as easily as he can write one on paper, but with all the power of a digital system behind it.
The tech should serve the craft, not the other way around.