I’m a Main Street business guy at heart.
I believe starting and operating a local business shouldn’t be a nightmare of over-complicated software and technical debt.
That’s what I want to be known for: the guy who uses technology to make the "hard" parts of business easy. Whether it’s the aquarium maintenance shop down the road or a local consultancy, the tech should work for you, not the other way around.
If it doesn’t make your life easier, it’s not the right tech. Period.